When it comes to consumers, the large multinationals usually are the companies that have passed the most stringent market tests in terms of price, quality, and reliability. Not every multinational does a good job all the time (witness the Volkswagen emissions scandal), but most multinationals offer consumers remarkable experiences, as evidenced by the diversity of Amazon offerings, the reliability of Toyota cars (including environmentally-friendly hybrids), or Airbus planes. Thanks to Google, individuals can now perform web searches all over the world for most of what the internet has to offer.
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