Tracking down the "secret sauce"

The area between San Francisco and San José is home to almost as many people as the entirety of Switzerland. Yet Silicon Valley is in a different league: it's a true hot-spot for technological innovation. But why's that? And what can we learn from this in Switzerland?

If somebody in San Francisco asks you about your secret sauce, they're not interested in your family recipe for salad dressing. Instead, they're talking about the mixture of ingredients that enables a company to be successful in the market. New entrepreneurs on the hunt for money hear the question "what's your secret sauce?" on a near-daily basis. It's asked by business angels, venture capitalists (VCs), potential business partners...

Tracking down the "secret sauce"
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